We advise boards, CEOs, and leadership teams on strategy and investment.
We build the go-to-market operations that turn strategy into pipeline.
Our clients are global technology firms, state agencies, universities, and arts organisations across four continents.
Trusted by
Wilson & Keys works at two levels of the same problem:
At board level, we advise on strategy, governance, funding and transformation for organisations where capital meets culture and innovation. Led by Mary Carty FRSA, who has founded six institutions, serves on the Fund Advisory Panel of the €100M Western Investment Fund and six years as NXD and chair of the Finance & Audit Committee at Science Gallery International. Mary is also an expert advisor with the EBRD Star Venture programme.
At executive level, we advise on go-to-market: positioning, acquisition channels, sales enablement, and revenue operations, led by Alan O’Rourke, who has built pipeline for companies from pre-revenue to €29.2M and created the GTM systems behind wins with Pepsi, Ryanair, and the US FDA.
We diagnose and guide your team to execute. The capability stays within your company. Engagements run from a single day to twelve months.
Strategic direction, governance, and values alignment for boards and CEOs at critical moments of transformation. Led by Mary Carty FRSA – NXD, Science Gallery International. Investment advisory and fund evaluation, Western Investment Fund. Expert advisor, EBRD Star Venture Programme.
Identifying funding opportunities and building the investment case, from LEO and Enterprise Ireland grants to EU funding. We’ve secured investment for creative technology consortia and capital investment.
Go-To-Market, product, and technical review for Private Equity, VC, and corporate acquirers evaluating B2B SaaS targets.
C-suite advisory and company-wide leadership programmes.
Senior marketing leadership, from 2–3 days a week on a fractional or interim basis. We set the strategy, guide budget decisions on acquisition economics, and coach your team.
Mary Carty FRSA and Alan O’Rourke speak on institution building, funding, inclusion, and go-to-market strategy. From 20-minute provocations to full-day workshops, across Ireland, Europe, and the US.
Positioning, channel selection, and acquisition economics are scoped individually and agreed with your leadership team. The whole process is documented to ensure company-wide participation and success. Built on our award-winning framework.
The process, messaging, and materials that close deals. Research, design and advisory.
Our yearly one-day Go-To-Market Masterclass for sales and marketing teams. Limited to 12 seats. We’ll share the channels that work with real budgets. And the team structures that ensure rapid growth in international markets.
“Alan has made millions for each of the firms I’ve worked with. If he comes available, drop everything and get your cheque book out to sign him on the spot.”
Colin Lewis
Former Head of Marketing, OpenJaw Technologies
We don’t run your campaigns, write your content or manage your ads. We diagnose, advise, and guide. Your team builds the capability to execute without us.
Agencies create dependency: you need them again next month, because the skill never entered your building. Advisory creates capability: at the end of an engagement, your team runs the strategy themselves. That’s the design, and it’s why our engagements have an end.
We diagnose
Where you are, what’s working, what isn’t, and why.
We advise
Which customers, which channels, how to position, where to invest, what to stop.
We guide
Plans reviewed before they’re final, feedback on work in progress, answers as questions arise.
We teach
The frameworks behind the decisions, so your team learns how to think about these problems.
CEO
Founder of six institutions. Fund Advisory Panel, Western Investment Fund (€100M, 350+ ventures). Adviser, EBRD Star Venture programme. BAFTA-nominated founder and U.S. State Department IVLP delegate. Non-Executive Director of Science Gallery International (6 years).
Senior Partner
20 years in B2B sales and marketing. Built pipeline from pre-revenue to €29.2M with 25% year-on-year growth. GTM systems behind wins with Pepsi, Ryanair, and the US FDA. Author of 3 marketing books with a new one on the way.
Head of Finance
Keeps the engagements, the invoicing, and the firm itself running to the same standard we advise our clients to hold.
“If you’re looking for someone who can quickly assess a situation, bring clarity to complex marketing challenges, and support leadership teams through periods of transition, I would highly recommend Alan and Wilson & Keys.”
James Galvin
CEO, Starcircle
“Mary played a central role in shaping our global positioning. Her leadership strengthened how we presented SGI to the world . The resulting strategy was pioneering and deeply engaged. She was a respected advisor to our leadership team.
Mary expands what is possible for the institutions she serves, and I recommend her wholeheartedly.”
Sarah Durcan
Executive Director, Science Gallery International
We’re publishing our B2B marketing and go-to-market playbook a chapter at a time, field-tested strategies from 20 years of building pipeline inside companies. Subscribe and get each chapter as it’s released, free.
Any questions, drop us a line and we’ll be happy to get back to you. Typical reply is within 12 hours, depending on what part of the world you’re in.
A straight answer on whether and how we can help. Sometimes the most useful thing we can do is point you in a different direction.
Dublin, Ireland
hello@wilsonkeys.com
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