Here are some tips on how best to use LinkedIn to get the most out of your digital selling efforts:

1. Get The Best Out of Your Profile

The first and most obvious step is to have a well-executed profile that shows you at your best. You want to illustrate your thought leadership in your field. You also want to make it as easy as possible for people to connect and engage with you.

2. Connect With Other Users

The reason you’re using LinkedIn is to grow your network and get more leads, so connecting with people is a pivotal part of the process. You want the best possible chances of generating leads and making sales, so connecting to the right people is important.

3. Engage With Your Connections

Now that you’ve got your connections and built your network, you need to make sure you’re nurturing and engaging with them. Digital selling is all about building relationships with potential and current customers, and LinkedIn makes it easy to do so.

After cultivating your LinkedIn prospects, it’s a good idea to keep an eye on what’s working and what’s not through your Social Selling Index, a score out of 100 that lets you see what aspects you need to work on. It looks at how well you’re establishing your professional brand, how efficiently you’re using the search functions to find prospects, how well you’re engaging with people through sharing content, and how strong your network is through your connections. It’s worth keeping an eye on so you know what details you should be focusing on.

LinkedIn is an important tool in your digital selling belt and it’s important to know how to make use of it properly. Invest some time into your LinkedIn efforts and you won’t have any regrets.