In a previous job, one of the most popular posts I wrote for the work blog listed the top takeaways from a conference. A conference I never attended. Want to know how I did it and how to get attendees to share it?

If This Then That is a brilliant little web app for connecting services on the web. It is free for what we need here. It works as follows. If THIS happens. Then do THAT. For example, I use it daily at work on the company blog. If a new blog post is published. Then it posts a link to the post on Twitter, Facebook, and Linkedin.

In this instance, I asked the service to attend a two-day conference in London on my behalf. Meanwhile, I got on with my normal work in the next country over (Ireland). At the end of the conference, I spent about an hour preparing a new blog post of the top takeaways from the event and sent it to the attendees and others who could not attend. I also got a handy list of people to follow and a good reason for them to follow me back.

Here is the step-by-step breakdown of what I did:

Your post does not have to be exhaustive. The top 10 takeaways are fine. Readers appreciate the brevity. Avoid having the post look very text-heavy by breaking it up with some images from the event. Make sure you credit and link images to the source. You can also play with the structure of the post by grouping takeaways by topic or speaker.

Bonus Tip: Republish the content in other ways. We did some quote cards like this to make them more shareable during the conference.

That’s it. Of course, it will not work for all conferences as Twitter usage varies across industries and countries.