When promoting my B2B content there is one channel that consistently outperforms all others. Linkedin. Last year it brought three times the traffic of Twitter and converted significantly higher.

In particular, LinkedIn groups deliver great traffic and leads but it didn’t happen overnight.  It took getting kicked off groups, banned, and a lot of wasted effort before I figured out a process I could follow and repeat. The worst part was pulling my hair out in frustration because I couldn’t tell what was working and what was not.

I tried tracking likes and comments but they are essentially vanity metrics. The real measurement of getting traction on a group was traffic back to my website where I can capture an email address. To measure this I used URL tracking. For those who do not know Google URL tracking, I will show you how. If you do know URL tracking I will show you how to do it on steroids below.

Here is a step-by-step guide to marketing and generating leads on LinkedIn groups.

Search LinkedIn groups for your target market

The Google URL builder lets you add additional information to the end of a web page URL so you can track where you shared the link and how many times it was clicked on.

You can use this handy URL builder to change a link like https://brandpitchapp.com into a link like https://brandpitchapp.com/?utm_source=LINKEDIN&utm_medium=GROUPS&utm_campaign=POSTNAME

Google Campaign URL Builder

Tracking traffic from LinkedIn groups

Tracking traffic from LinkedIn groups

That’s it.
The 32-group limit is for an individual but of course, you can have others on your team sign up so you can test more groups at the same time.